In this guide I’m going to show you how to become a yoga teacher and how to actually make money from it.
There is a lot of potential in being a yoga teacher. If you love the practice you will get so much out of it, and you will have a blast doing it.
But becoming a yoga teacher who actually makes money from it is the hard bit.
Newsflash: There are lots of yoga teachers, but the majority do not make a lot of money out of it, and most of them require second jobs to get by.
I want your career to be different. I want you to make money teaching yoga and to love it. And I am going to show you how. Plus, you might also like to read my guide to becoming a meditation teacher.
The Basic Game Plan Of Becoming A Yoga Teacher
In order to become a yoga teacher who succeeds, you’re going to need to follow these steps:
- Know your stuff
- Get your business started right
- Market yourself properly
- Make people love your lessons so they come back
- Be a community leader
And here is the painful truth: actually knowing your stuff is not as important as being good at business. It’s the business aspects that will make you a success or a failure. But I’m here to help you with all that jazz, no sweat.
Let’s get started. [You might also like to read my guide to teaching online]
Start by choosing the type of yoga to teach
There are 28 types of yoga [list]. Which one are you going to teach?
Your options really are open here. You can teach anyway you like. If you want to teach Ashtanga or another traditional form like that, great, do that. But you’ve got a lot of alternative options too. Heck there are people who run goat classes. And do you know what? Over the next decade many new forms will be created. Maybe you yourself will create one of them.
But for now I recommend you master one specific aspect of yoga. And preferably one that is starving for teachers.
Case in point: There are about a hundred vinyasa yoga teachers in the average big city. That’s a lot of competition. But there are far less aerial yoga teachers, so if you know how to do aerial yoga you might be better off starting there.
Supply and demand.
That’s the name of the game.
You want to be whatever type of teacher is in hot demand and limited supply.
But whatever type of yoga teacher you want to be, just make sure you know your stuff.
Research your market
Whether you launch your own yoga company, or you simply teach yoga at the gym, you are effectively launching a business. And you can’t launch a successful business without doing some research.
Research your market. [here’s a guide on researching a business market]
I am presuming you will be teaching locally. In which case you will want to research instructors in your city.
- How many companies / teachers are there?
- What style is being taught in your area?
- What style is not being taught?
- Who is going to lessons in your area (more important, is there are a demographic who is not being supplied? For instance, are there no yoga lessons for seniors? If so, do that?)
- Who is big in your area? What power players are there who could help you out? Reach out to them. You’re going to need all the help you can get.
- If you’re launching a yoga business, research how other brands are marketing themselves and differentiate yourself from the pack
The more you know about the industry in your area, the better. Find out what other yoga teachers are doing and find a way to market yourself differently.
The industry is on the rise and new yoga busineses are opening all the time. You need to research this rising market so you know how to stand out in it.
EXAMPLE: You notice your local gym gives yoga lessons for women. But there are men in the gym who are interested and there are no male lessons. Approach the gym and ask if you could lead a yoga class for men.
Do you need a yoga teacher training certification?
One of the big questions on every aspiring yoga teacher’s lips is this: Do you need certification to teach yoga?
No you don’t.
That’s the long and short of it.
Yoga is not officially regulated. So technically speaking you do not need a yoga teachers certification.
But it could help.
Certification gives you klout. When someone asks what qualifies you to teach yoga, you can show them your certificate. This can be incredibly valuable because it legitimises you as a teacher. Just know that it is not strictly necessary.
If you do want to get a yoga teacher training certificate, take a look at Yoga Alliance, which is the most respected resource for yoga teachers. You can find them here.
Bad news is this: It is expensive to take formal yoga teacher training (usually $2000 to $4000)
The most basic level of yoga teacher training is the Registered Teacher Training courses, which give you in-the-studio experience and hands-on-experience, ultimately leading to a final exam.
If you really want the best experience, I recommend taking yoga teacher training in India. It’s an experience you won’t ever forget.
Marketing for yoga teachers
Let’s be real. You’re are going to be one of thousands of yoga teachers. How are you going to standout enough to launch a successful business
Well, thankfully, you have me.
I am personally here to help instructors with marketing.
I’m an expert in marketing yoga teachers and I can make your yoga career a success. Click the link above to get started.
Simply put: you are going to need good marketing to succeed as a yoga teacher.
There are a lot of teachers in the world. If you want to succeed you need to get noticed. And the only way to get noticed is to market yourself. It really is that simple.
You can market yourself online, on Facebook and Google, via direct marketing like sending postcards to people in your area… there are lots of options. Contact me and I’ll help you find the right solutions for you.
Just know that the only way to succeed as a yoga teacher is to market yourself properly.
Setting your studio space
If you’re starting your own business you will obviously need to create a yoga room. Students will provide the space for you and most of the items you need. This massively reduces your overhead cost.
If you want to open your own studio, however, you’re going to need to budget for equipment. This could be very expensive, depending on how fancy a studio you want to create.
Some of the items you will need include:
- Decorative art to make your space look good
- Straps / bands
- Meditation cushions
- Items ready for potential injuries that may occur (i.e. first aid equipment)
Over the years you work as a yoga teacher you will gain an ever expanding list of products. But the above are the most important things you will need to start out.
How much will you make?
Clearly there is a lot of work involved in becoming a yoga teacher. So just how much money can you make out of it?
To an extent the sky is the limit. If you become a successful, recognised teacher you will be able to command a heavy ticket for your lessons.
But that doesn’t happen for most.
So how much can you realistically make as a yoga teacher?
The average yoga teacher will get a job teaching yoga at the gym or at a studio that is already established. And they will get paid per class.
The exact income you make will depend on the size of the class and how well established the yoga studio is. You should probably expect around $40 per class, but you may only get 5 classes a week.
Or you could launch your own yoga studio and potentially make millions. It all depends on your ambition.
Either way, I wish you luck and hopefully will someday see you on TV as a famous teacher.
Becoming a yoga teacher is every passionate yogi’s dream. And it is definitely achievable.
In 2019, there is lots of demand for yoga teachers (but also lots of teachers to compete against).
If you want to become a yoga teacher you can easily make a subsidiary income from it. And if you want to take things further and launch your own yoga studio, the sky’s the limit.
I hope you found this guide useful. Remember to share and subscribe.