You already know that meditation apps are selling like hot cakes. Mindfulness as an industry is basically going through the roof right now. But the founder of meditation app Calm has dreams so lofty they’ll make you gasp.
Calm is one of the best meditation apps on the market. It’s been huge ever since its launch, and its currently valued at a whopping $250 million. It’s only going to get bigger.
The San Francisco start-up has its aims set very, very high (we’re talking about the stratosphere here, people).
Calm Meditation App Could Even Become A “Mindful Island”
The ultimate vision, according to Calm CEO Michael Acton Smith, is for Calm to become like the Nike of the mind—a huge brand famous for putting out the most popular meditation products and other products designed to help us live mentally healthy lives.
The Calm app already features tons of great content, including guided meditations, stories to help you sleep, and classes in all manner of mindfulness and meditation exercises, like mindful eating. The Calm app has been downloaded by more than thirty million people, but it is just the beginning says Acton Smith.
Here’s the real gobsmacker: Acton Smith says the ultimate aim of Calm is to create a “Calm Island”—a resort dedicated to mindfulness (sign me up, right?).
Speaking to Financial Times, Acton Smith said, “I can see retail outlets, to clothing, to publishing, to hotels. Ultimately, we’d like to buy an island and have a Calm island run as a profitable resort.”
Sounds like a lofty ambition. But Acton Smith reminds his coworkers every day that even jogging start as a “craze”. In the offices of Calm hangs a picture of Farrah Fawcett running with the words, “stars join jogging craze.
In the Calm offices in San Francisco, where every day starts with a communal 10-minute meditation from the app, hangs a framed cover from a 1977 edition of People magazine: it features a picture of Farrah Fawcett running, and the words “stars join the jogging craze”.
This is further indication that we are at the birth of a new era of enlightenment.
Meditation and mindfulness are growing in popularity with each passing moment. Soon mindfulness will be as popular as running, and Calm aims to be at the top of the trend.
What has made Calm immensely popular is that it makes mindfulness modern. The app has steered clear of the religious and spiritual aspects of mindfulness that puts many off (although not we here at THE DAILY MEDITATION).
What is even more exciting is the possibility of where we are heading in the future. Today, mindfulness and yoga are popular. They’re no longer the cults people thought they were only a few decades back. Can other spiritual practices achieve the same thing? How long is it until other spiritual practices, or even other meditation techniques, become popular among the mainstream masses?
To quote Bob Dylan, “The times, they are a-changing.”