Cat yoga is the newest thing.
It was bound to happen, when you think about it. The surge in popularity and the general adoration of cats online means that these two were bound to get together sometime. And now they have.
Yes, adding to the list of more than 28 styles of yoga is now kitty-yoga, in which we practice yoga with our cats. Which would be purr-fect if it weren’t for the fact that my cats have zero interest in asanas and prefer to chillout snoring on the couch all day.
Of course, you expect things like Cat Yoga to happen in the big cities like New York, where you can find classes in every type of yoga known to man. But cat yoga is so big it’s even happening in lesser-known areas like Stephenville, in Newfoundland.
How They Started Cat Yoga Classes At Their Studio
One new yoga group recently used cat yoga to open a new studio, help the local community, and help feral cats too!
Ka’ qawej Community Media Partnerships has opened a new yoga-cat program in Stephenville called Paws & Reflect (super-cute name!).
The group is youth-led and operates in Stephenville, Newfoundland. The group say that introducing cats into your yoga practice helps to improve the sense of relaxation (and fun, I’d imagine).
It’s a smart move. And something more yoga studios should be paying attention to. We’re entering the age where to succeed as a yoga studio you need to have a social media presence. And nothing says Social Media like a cat doing yoga. That’s why, if you’re a yoga teacher, I strongly recommend starting some cat-yoga, DOGA, goat yoga, or some other type of animal-related yoga practice, because your online reputation will probably go through the roof (just think of all those shares!).
Cat yoga truly helps people (and cats) too.
One participant at the cat-yoga classes said, “Cat yoga is a trending thing, but just wasn’t happening in this area, up to now.” She states that not only is cat-yoga relaxing, it also actually helps cats. There are lots of feral cats in the region and also a mental health epidemic. By combining cats and yoga, it’s hoped that these classes will not only provide help for those with mental health conditions (after all, yoga is one of the best hobbies for mental health), but will also provide housing for feral cats who can live in the yoga studio. The studio also uses cat-yoga to encourage members to adopt a cat. So, it’s a win-win.
The cat-yoga classes are also donation-based. Many people in the area face financial struggles, so by making the classes donation based the groups offers a way for everyone to do yoga. Money goes to the SPCA.
The group is funded by a local community college grant that provided $15,000 to purchases all the yoga-studio equipment, such as mats, strips and blocks.
The group is now working on branding and growth.
This story speaks volumes to anyone who wants to become a yoga teacher. By looking around your local community and considering a) what your community really needs from a yoga studio, b) grants and funds you can receive to help finance a yoga studio, you can create a compelling idea that will set your yoga studio on the path to success.
It is 100% possible to open a new yoga studio practically anywhere. All you need is the right idea and a little creative ingenuity.
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