Fort Oglethorpe, GA—
When it comes to running a yoga studio, you have your options available. You can go the pro-fitness route and target people who want to be extremely fit and chiselled. Or you can target everyone and open a yoga studio that is accessible to all, from kids to the elderly.
Eden Traylor chose the latter. The 31 year-old recently opened a new yoga studio in Georgia that is accessible to all. It’s called MUNE studio. And it was inspired by a trip she took to Fiji, where she watched a Japanese man practicing yoga and sunset every day. She told The Times Free Press that she. “Set there watching him, and then started doing it behind him… That was my catalyst into a different form of bodywork and healing.”
Traylor opened MUNE yoga studio in Fort Oglethorpe, George, towards the end of 2019. She always has in mind the idea of an accessible yoga studio that anyone could attend. She started giving classes to people of all levels, and all time of day and night. Her yoga studio even has a child-care room so parents can attend.
She tells us that it has always been a passion of hers to help other people, especially with healing, and that MUNE yoga studio is a natural evolution of that.
Before the studio opened she was teaching in the park. “I started teaching friends and people I bumped into,” Traylor said. If you read my guide to becoming a yoga teacher, you’ll know that sometimes the best way to start is just to teach whomever you have in your life who is interested in learning. It appears to have worked for Traylor.
Not only has MUNE yoga studio given Traylor her life’s dream, but it’s also helped the community. A disparate area that she describes as not bring very close-knit, For Olgethorpe was in need of community, and MUNE yoga studios is a step towards that.
Traylor says, “I wanted to make that space of community for people to really come and grow, a place where people felt safe to shed their layers and increase growth and health in their life,” she said. “I didn’t have that when I first moved here. [So I thought], ‘Why don’t I create it?'”
Traylor’s strategy in creating a yoga studio appears to have worked. And it seems it didn’t need much marketing either [READ: Marketing For Yoga Studios]. A single month after the studio opened, Traylor was receiving inquiries every day. She offers a special intro offer for her new students, giving them a 10-day trial for $20, which is a great way to get them involved with the studio.
At heart it’s all about accessibility for Traylor. It’s about offering a space where anyone feels they can go and learn yoga. Because of this, she gets students of all ages and body types. It’s a much smarter move than targeting a studio at fit people, who are only a minority. She even has a 70 year old female student who’s had a hip replacement.