Are you looking for a meditation app for your company? Are you optimistic that a meditation app will help your employees to reduce stress levels and increase productivity? And you’ve heard that all it takes is a monthly or annual subscription to a mindfulness app?
Don’t be stupid.
I hate to burst your bubble. But if you think it’s a good idea to sign your company up with a corporate meditation app, then you are sadly mistaken. There is a much better solution.
Why Meditation Apps for Companies are a Bad Idea – 5 Reasons
1) Your company will look like it doesn’t care
You want your employees to know that the company cares about them, right? You want to be seen as a company that puts its employees first. Heck, that’s probably one reason why you’re interested in meditation apps in the first place.
The problem is that it will backfire. Why? Because meditation apps are a cheap alternative to a proper corporate meditation class. You know it and your employees know it.
Yes, you’re trying to save your budget by going with a cheap alternative like Headspace For Companies because it’s cheaper than the real deal. But your employees are smart enough to know that, so it simply ends up looking bad.
2) Apps are a poor substitute for a human teacher
Look back on the best teachers that you have had in your life. Remember how they inspired you, uplifted you, and encouraged you.
Now let me ask you; what one thing did all those teachers share in common? That’s right. They were human beings not machines.
Sounds stupid, right? But it’s critical. Because a good teacher doesn’t just pass on information. Your best teacher at school didn’t just tell you the facts. They were human. They connected with you in an emotional, human way. And that’s why you still remember their lessons today, so many years later.
The same thing is true to the world of mindfulness. The best meditation teachers are human.
You see, the problem with apps is that they simply cannot inspire and encourage people in the same way that a human teacher can. And that is one reason why they are so much less effective.
3) Psssst….. Corporate meditation apps don’t actually work
I know, you’ve read the marketing slogans of apps like Calm, which claim that their apps reduce stress by so-and-so percent. Sadly, we live in an age where companies pay for biased scientific research for marketing purposes.
If you want to know the real facts, you have to look to independent research. For instance, the research done by Harvard Medical School in 2019 that shows that meditation apps don’t work.
There is much scientific research on corporate meditation apps, and the vast majority of it suggests that guided meditation apps are nowhere near as effective as traditional meditation.
4) Miss out on the team-building aspect of meditation
When I give my own corporate meditation classes, I make sure that I create unity and harmony between employees, because this is essential for team-building. One way in which I do this is to have the group hum together at the same time. It’s a very simple exercise but it teaches team members to be in sync with one another. Even if I have a session in which I don’t do this one exercise, there is still a very communal feeling in my corporate meditation sessions, simply because everyone is meditating together.
Sadly, corporate meditation apps cannot replicate this sense of harmony. Apps are almost always a solitary experience, with employees meditating by themselves on their phones. This is a huge loss. It means that, if you only use an application, you will miss out on the team-building aspects of meditation.
5) Employees will not take meditation seriously if you only give them an app
Imagine I’m your boss and I want you to learn a new skill. In one scenario I ask you to learn this skill by yourself using a piece or software. And in the other scenario, I book you a session with an expert teacher. Which one of these scenarios would you take more seriously? The second one, right? Because you’re working with an actual living, breathing expert.
Often, companies use training apps (Axonify, for instance) as a quick and relatively inexpensive means of teaching employees. And sure, for the less important stuff, that might work fine. But your employee’s mental health does not count as “less important stuff”. It’s critical. And your company should invest in it. That’s why, even though a human teacher might cost more than an app, it is well worth investing a bit more of the budget to get real results.
Overall, there is a massive difference between a corporate meditation app and a human teacher. And if you want to see real results, you will need to invest just a little bit more and work with a living, breathing meditation teacher like myself.
You can learn more about my corporate meditation classes here.
Paul Harrison is a passionate meditation teacher who believes in genuine, authentic meditation. He has more than 15 years experience in meditation and mindfulness. He studied meditation in beautiful Oxford, UK, and Hamilton Ontario Canada, and earned his degree at Staffordshire University.
“My goal is to provide the most authentic meditation sessions so you can harness the power of your own mind for personal transformation” – Paul Harrison