“Moshi Sleep And Mindfulness App”, the Moshi Monsters Meditation app, has raised $12 million Series B financing, money which will be used to create content for kids to learn mindfulness and get to sleep
British-run Moshi Monsters was a website with over 80 million users that closed down in 2019 because it was running on Flash. The company attempted to succeed in the app space, with Moshi Karts and Moshi Monsters Village, but neither of those two games achieved anywhere near the success of the website.
They then subsequently launched the Moshi Sleep And Mindfulness app, which is currently ranked 98 in the Health & Fitness category on the app store but is lagging behind mindfulness apps like Calm and Headspace.
In an attempt to take on the big-boys in the mindfulness space, Mind Candy Ltd (the company behind Moshi Monsters) has raised $12 million in Series B financing, which it will use to produce new content designed to encourage mindfulness and restful sleep.
You can download via the official site.
Review of Moshi Sleep And Mindfulness App
Like many similar apps in the market, the Moshi meditation app is a kids meditation app designed to help kids get to sleep, which is one of the benefits of mindfulness. Studies show that kids who practice mindfulness enjoy a better night’s sleep.
The app contains 150 bits of original content, including 80 30-minute bedtime stories.
Mindful bedtime stores are becoming increasingly popular in 2020, with the likes of the new Audible free meditation content and Calm Kids Bedtime Stories. Neither of those, however, have the cute little monsters that kids love so much, and so the Moshi meditation app perhaps will have more appeal to younger audiences. It also promises to produce the highest quality stories with its new financing, with the content being written by BAFTA-winner Steve Cleverly [Moshi Chief Creative Officer and “Director of Dozing”].
In the Moshi app, bedtime stories are told via verse (narration) and chorus (song), with each piece of content having a soundtrack too. The designers have used some brilliant musical design. One of the app’s most popular stories, “Mr Snoodle’s Twilight Train”, has the “choo choo” of the train paced to the rate of the average resting heartbeat, while the narrator reads the story over the top. This sound encourages children to breathe in a relaxed way, which should help them to doze-off. Listening to rhythmic beats at around 60bpm is suggested to stimulate the parasympathetic nervous system to help kids relax .
Like other large meditation apps, Moshi has numerous celebrities involved, including Sir Patrick Stewart and Goldie Hawn.
You will be able to save your favourite meditations to a playlist, and there are preinstalled playlists too.
Not only does the Moshi app feature bedtime stories, but it also has mindfulness content, which is designed to be used throughout the day whenever your kids need to relax or focus. This could, for instance, be used to help kids be mindful at school.