British Entrepreneur and philanthropist Richard Branson [Virgin] is looking to target a younger market by offering sundeck yoga on his new cruise, along with a boutique hotel-type design with a festival environment, a vinyl records store, and a tattoo studio.
Called “Scarlet Lady”, Richard Branson’s new cruise ship is setting its sights on younger holidaymakers. He stated that the sheer amount of attractions will make people want to travel again in the wake of the coronavirus, which has had a serious effect on the travel industry .
Branson believes that more younger travellers will be looking for cruise packages, and he sees yoga as being an instrumental part of that, given the popularity of all things yoga and mindfulness.
Branson’s fleet of cruise ships will include four ships all of which will offer yoga and other entertainment geared towards a younger market. And if you think that doing yoga on the sundeck of a luxury cruise ship sounds awesome… well, I have to agree with you.
The yoga and mindfulness travel market is growing in general. Over recent years we have seen the creation of many new yoga retreats [Read: Best Yoga Retreats] and meditation retreats [READ: Best Meditation Retreats].
People are changing the way they take holidays. Instead of sheer entertainment and sunburns, we are beginning to take holidays for our wellbeing. Wellness resorts are all the rage. And if Branson can create a wellness cruise, he’s likely on to yet another winner.
Branson’s Virgin Voyages will include other wellness aspects alongside yoga. The cruise offers spas, a gym, 20 restaurants and a running track.
Yogis will be impressed with Branson’s environmental focus. Virgin Voyages is one of the first cruises to use Climeon, , a technology that generates electricity from the heat of the ship’s engine to reduce demand for fuel, and will also purchase carbon offsets. He’s also banned singe-use plastics and buffets (because buffets lead to food wastage). “We will be the first fleet that is going to be carbon-neutral from day one,” said Tom McAlpin [CEO, Virgin Voyages].